Career
- Apprenticeship as a publishing clerk in Hamburg
- Studied business administration with a focus on marketing and economic sociology at the Westfälische Wilhelms-Universität in Münster, graduating with a degree in business administration
- Doctorate at the Institute of Marketing of Prof. Dr. Dr. h. c. mult. Heribert Meffert, Westfälische Wilhelms-Universität Münster
- Over 20 years of management experience in leading positions in the media industry and in the agency services sector
- Speaker at leading associations of the German media industry, expert for corporate publishing
- Freelance consultant for innovative media management since July 2015
- Lecturer for Marketing and Sales at the FHDW since February 2016
- Head of the Master’s program since February 2018 Marketing and Sales
Research and consulting focus
- Media management
- Corporate Publishing
- Mobile Marketing
- Digital Business
- Innovative sales management
Publications (excerpt)
Management von Messebeteiligungen – Identifikation und Erklärung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung, Peter Lang Verlag, Frankfurt a. M.(1998)
Ziele und Nutzen von Messebeteiligungen; together with Meffert, Heribert; in: AUMA Edition 4, Cologne (1996)
Event-Marketing, in Meffert, Heribert (ed.): Lexikon der aktuellen Marketing-Begriffe, Verlag Ueberreuter, Vienna (1994)
