Bachelor’s degree
Dual
Business administration
Online marketing
and
E-Commerce
Marketing all-rounder: from content creator to social media manager
You use suitable measures from the online marketing and e-commerce cosmos to ensure that your company’s visibility is top notch. You are no stranger to search engine optimization, Google Ads and online advertising. You optimize your online store or website and all associated tasks and Offers. Data protection, security, user-friendliness and background analysis – all this makes you an indispensable specialist in times when the motto is always “online first”.
You alternate between the university and your partner company on a quarterly basis, i.e. every three months. The Talent Service will help you find a partner company.
You should choose the part-time course if you have already completed an apprenticeship, are working and would like to gain further qualifications alongside your job.
Study contents:
Core
Business administration
Marketing
Entrepreneurship
Modules
- Internet law and IT law
- Online marketing methods
- The basics of e-commerce
- Internet market research and online marketing controlling
- Implementation of digital business processes
- Controlling
Study me
DUAL
You alternate between the university and your partner company on a quarterly basis, i.e. every three months. The Career Service will help you find a partner company.
B.A.
Bachelor of Arts
- 6 semesters
- Bergisch Gladbach | Bielefeld | Mettmann | Paderborn
- January, October
- 670€ per month + 1 x examination fee 1.500€
- 180 ECTS
Organization:
A three-month theoretical phase at the university is followed by a three-month practical phase at the partner company. You can always complete the practical phases in the same company or you can switch. This gives you the freedom to decide which sectors and departments you would like to get to know.
Study program for online marketing and e-commerce
Prerequisites:
1.
Conclusion
Entrance qualification for universities of applied sciences or general higher education entrance qualification or successful completion of advanced vocational training or vocational training and professional activity corresponding to the intended course of study.
2.
Selection procedure
Successful participation in the FHDW selection procedure.
Study me
Career-
accompanying
You should choose the part-time course if you have already completed an apprenticeship, are working and want to gain further qualifications alongside your job. B.A.
Bachelor of Arts
- 6 semesters
- Bergisch Gladbach | Bielefeld | Mettmann | Paderborn
- April, October
- 495€ per month + 1 x examination fee 1.500€
- 180 ECTS
Organization:
– Two attendance weekends per semester (Thurs. – Sat.)
– Lectures on average 2 times a month on Saturdays
– Online lectures 4 hours per week in the evening
We recognize your achievements from your vocational training. This means you can start the 3rd semester straight away. This means that the part-time course only takes three years. You can find out what vocational training you need to bring with you under “Requirements”. The examinations take place on a continuous basis, which means that we can avoid a rush of exams and you have an even study load.
Study program in Sales Management
Prerequisites:
1.
Conclusion
Entrance qualification for universities of applied sciences or general higher education entrance qualification or successful completion of advanced vocational training or vocational training and professional activity corresponding to the intended course of study.
2.
Training or further education
One of these state-recognized apprenticeships/further training courses:
– Bank clerk
– Business economist
– Industrial clerk
– Office management clerk
– Marketing communications clerk
We will consider other apprenticeships on request.
3.
Selection procedure
Successful participation in the FHDW selection procedure.
Discover your options for a funded place at university!
In our career portal you will find the current vacancies of our partner companies. Take a look around and discover which companies are the best fit for you.
What you can become with me
Here applies m/f/d
Social Media Manager
E-commerce expert
Online Marketing Manager
"Studying at the FHDW enables me to optimally apply the theoretical content in my partner company."
"Studying at the FHDW enables me to optimally apply the theoretical content in my partner company."
Because money doesn't grow on trees -
let's talk about it!
let's talk about it!
Our partner companies pay your tuition fees and support you during your studies. However, if you prefer to be more flexible and don’t want to be tied to one company, there are many other options. This also applies to the cost of living, for example. Just take a look around. We will be happy to advise you.
Partner companies
We offer dual and part-time Bachelor’s and Master’s degree programs in the fields of business administration, business informatics and applied computer science. The combination of theory and practice is our recipe for success. Because one thing is certain: you won’t get very far in your career just by reading books. We enable you to immerse yourself in practice during your studies. Either through recurring practical phases or you can complete your studies directly alongside your job! Around 550 companies are part of the FHDW cooperation network.
Dates
17. June 2025
17. June 2025
24. June 2025
Your student advisory service
Make an appointment now for your student advisory service or ask us your questions about studying. We look forward to getting to know you and helping you!
Write to us!
- Mail: [email protected]
- WhatsApp: +49 173 4209027
Valea Allkämper
@Campus Bergisch Gladbach
02202 9527-270
Elisabete Duarte
@Campus Bergisch Gladbach
02202 9527-270
Simona Narcisi
@Campus Mettmann
02104 17756-270
Dajana Deppenmeier
@Campus Bielefeld
0521 23842-270
@Campus Paderborn
05251 301-190
Rebecca Baumann
@Campus Bielefeld
0521 23842-270
@Campus Paderborn
05251 301-190
Annalena Thiel
@Campus Bielefeld
0521 23842-270
@Campus Paderborn
05251 301-190
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