Career
- Training as a bank clerk
- Studied business administration at the University of Bayreuth, graduating with a diploma (incl. Spanish language diploma)
- Doctorate (Dr. rer. pol.) at the University of Bayreuth
- Study visits to Yale University and Harvard Business School
- Master of Business Administration (MBA) at Henley College, Great Britain
- Various teaching assignments at German universities
- Professor at the FHDW since 2001
Research and consulting focus
- Strategic corporate management, brand policy
- Various guest lectures at foreign universities (Oxford University, Oxford [UK], University of East London Docklands, London [UK], EDHEC School of Management, Nice [France], University of Twente, Enschede [Netherlands]
- Project and restructuring management in the banking industry
Publications
Managerwissen kompakt Deutschland – Hanser Verlag, 2007The Ethos of Knowledge Management, in: Norrag News, No. 29, 2001.
Market research for service management, in: Bruhn, M./Meffert, H. (eds.): Handbuch Dienstleistungsmanagement, 2nd ed., Wiesbaden 2001.
