The Automotive Management specialization provides comprehensive knowledge in the areas of automotive business, technology and innovation management. It covers topics such as vehicle development, production management, sales and marketing in the automotive industry as well as future trends such as electromobility and autonomous driving. The focus is on the strategic planning and management of processes along the automotive value chain. Graduates are prepared to take on management positions in the automotive industry and develop innovative solutions for the challenges facing the sector.

You will acquire knowledge and skills in the area of corporate management and strategy. This includes financial management, marketing, operations and corporate development. One focus is on analyzing and solving business management problems and decision-making. Knowledge in the areas of leadership and change management is also taught. The specialization prepares students to develop and implement effective business strategies in order to increase the company’s success.

The Controlling specialization provides in-depth knowledge in the areas of financial analysis, budgeting and corporate management. It covers topics such as cost accounting, internal accounting, performance management and financial planning. The focus is on the analysis and interpretation of financial data as well as the development and implementation of control and management tools. Graduates are prepared to take on management positions in controlling and make strategic decisions to ensure the financial health of companies.

The specialization provides in-depth knowledge in the areas of procurement, warehousing and transport. It covers topics such as supplier management, logistics strategies, supply chain management and international procurement. The focus is on the optimization of procurement processes and the efficient design of logistics networks. Graduates are prepared to take on management positions in purchasing and logistics and to make strategic decisions to improve supply chain performance.

You will deepen your skills for the development of human resources in organizations. This includes strategic HR management, talent management, succession planning and personnel development. A focus is placed on the design and implementation of training programs and the teaching of employment law. The specialization prepares students to lead strategic HR initiatives and improve organizational performance through effective people management.

The specialization provides practice-oriented knowledge in marketing strategy, brand management and sales. It covers topics such as consumer behavior, digital marketing, sales strategies and market research. The focus is on the development of innovative marketing and sales strategies as well as customer relationship management. Graduates are ideally prepared to take on management positions in marketing and sales and to lead successful campaigns.