Hochschulteam | Hohensohn, Heidi
Career
- Studied economics with a focus on business informatics, production management and ergonomics
- Doctorate in economics in the field of marketing
- 15 years in international information and communication technology companies in various positions, from staff position, group and project management to department head and member of the management board
- Sector focus: Information and communication technology, pharmaceuticals, mechanical engineering/automotive
- Lecturer at the FHDW since 2011
Research and consulting focus
- Non-technical aspects of digitization
- Marketing in digitalization
- Leadership & Change Management
- Corporate management
- Personnel leadership & personnel management