{"id":110889,"date":"2022-03-11T13:37:50","date_gmt":"2022-03-11T12:37:50","guid":{"rendered":"https:\/\/www.fhdw.de\/hochschulteam\/ueding-ralf"},"modified":"2025-06-06T13:16:40","modified_gmt":"2025-06-06T11:16:40","slug":"ueding-ralf","status":"publish","type":"ansprechpartner","link":"https:\/\/www.fhdw.de\/en\/hochschulteam\/ueding-ralf","title":{"rendered":"Ueding, Ralf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"110889\" class=\"elementor elementor-110889 elementor-41337\" data-elementor-post-type=\"ansprechpartner\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-15aca156 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"15aca156\" data-element_type=\"section\" data-e-type=\"section\" 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elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-224c981c\" data-id=\"224c981c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11aa018b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"11aa018b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"icon\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-briefcase\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3afac7 elementor-icon-list--layout-traditional 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"20\" viewBox=\"0 0 14 20\"><path id=\"pin_sharp_circle\" d=\"M187,180a7,7,0,0,0-7,7c0,3.866,7,13,7,13s7-9.134,7-13A7,7,0,0,0,187,180Zm0,17s-5-7-5-10a5,5,0,0,1,10,0C192,190,187,197,187,197Zm2-9.781a2,2,0,1,1-2-2A2,2,0,0,1,189,187.219Z\" transform=\"translate(-180 -180)\" fill=\"#fff\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6499608d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6499608d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0a9f42\" data-id=\"2a0a9f42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95a4abc elementor-widget elementor-widget-text-editor\" data-id=\"95a4abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Career<\/h4><ul class=\"sunny-bullet-points\"><li>Apprenticeship as a publishing clerk in Hamburg<\/li><li>Studied business administration with a focus on marketing and economic sociology at the Westf\u00e4lische Wilhelms-Universit\u00e4t in M\u00fcnster, graduating with a degree in business administration<\/li><li>Doctorate at the Institute of Marketing of Prof. Dr. Dr. h. c. mult. Heribert Meffert, Westf\u00e4lische Wilhelms-Universit\u00e4t M\u00fcnster <\/li><li>Over 20 years of management experience in leading positions in the media industry and in the agency services sector<\/li><li>Speaker at leading associations of the German media industry, expert for corporate publishing<\/li><li>Freelance consultant for innovative media management since July 2015<\/li><li>Lecturer for Marketing and Sales at the FHDW since February 2016<\/li><li>Head of the Master&#8217;s program since February 2018 <a href=\"https:\/\/www.fhdw.de\/master\/bwl-marketing-und-vertrieb\"><b>Marketing and Sales<\/b><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-37e1b94a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e1b94a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29d0eaa3\" data-id=\"29d0eaa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73b39dd7 elementor-widget elementor-widget-text-editor\" data-id=\"73b39dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Research and consulting focus<\/h4><ul class=\"sunny-bullet-points\"><li>Media management<\/li><li>Corporate Publishing<\/li><li>Mobile Marketing<\/li><li>Digital Business<\/li><li>Innovative sales management<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4659fb85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4659fb85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aabdb43\" data-id=\"4aabdb43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d6ff655 elementor-widget elementor-widget-text-editor\" data-id=\"5d6ff655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Publications (excerpt)<\/h4><p>Management von Messebeteiligungen &#8211; Identifikation und Erkl\u00e4rung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung, Peter Lang Verlag, Frankfurt a. M.(1998)<br><br>Ziele und Nutzen von Messebeteiligungen; together with Meffert, Heribert; in: AUMA Edition 4, Cologne (1996)<br><br>Event-Marketing, in Meffert, Heribert (ed.): Lexikon der aktuellen Marketing-Begriffe, Verlag Ueberreuter, Vienna (1994)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":96989,"template":"","class_list":["post-110889","ansprechpartner","type-ansprechpartner","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prof. Dr. Ralf Ueding - Fachhochschule der Wirtschaft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fhdw.de\/en\/hochschulteam\/ueding-ralf\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ueding, Ralf\" \/>\n<meta property=\"og:description\" content=\"Career Apprenticeship as a publishing clerk in Hamburg Studied business administration with a focus on marketing and economic sociology at the Westf\u00e4lische Wilhelms-Universit\u00e4t in M\u00fcnster, graduating with a degree in business administration Doctorate at the Institute of Marketing of Prof. Dr. Dr. h. c. mult. 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