Bachelor’s degree

Business administration
Trade management

Di­ver­se and excit­ing!

Are you interested in how retail will work in the future? Would you like to position a retail company well in national and international competition? Maybe even your own? Then the Retail Management specialization is the perfect choice. Not only can you take on management tasks in medium-sized wholesale and retail companies as well as global retail groups, but you also have a complete overview of market research, controlling, location selection and product presentation.

Stu­dy con­tents:


Busi­ness ad­mi­nis­tra­ti­on


Cor­po­ra­te ma­nage­ment


Stu­dy me


You alternate between the university and your partner company on a quarterly basis, i.e. every three months. The Career Service will help you find a partner company.


Bachelor of Arts


A three-month theoretical phase at the university is followed by a three-month practical phase at the partner company. You can always complete the practical phases at the same company or you can switch. This gives you the freedom to decide which sectors and departments you would like to get to know.

Stu­dy pro­gram in Re­tail Ma­nage­ment

FHDW Studienorganisation duales Bachelor Studium kurz
FHDW Studienorganisation duales Bachelor Studium lang




Entrance qualification for universities of applied sciences or general higher education entrance qualification or successful completion of advanced vocational training or vocational training and professional activity corresponding to the intended course of study.


Selec­tion pro­ce­du­re

Successful participation in the FHDW selection procedure.

Discover your options for a funded place at university!

In our career portal you will find the current vacancies of our partner companies. Take a look around and discover which companies suit you best.

What you can be­co­me with me

Here m/f/d applies

Sup­p­ly Chain Ma­na­ger

Ac­count Ma­na­ger

Branch ma­nage­ment

Because money doesn't grow on trees -
let's talk about it!

Our partner companies pay your tuition fees and support you during your studies. However, if you prefer to be more flexible and don’t want to be tied to one company, there are many other options. This also applies to the cost of living, for example. Just take a look around. We will be happy to advise you.

Part­ner com­pa­nies

We offer dual and part-time Bachelor’s and Master’s degree programs in the fields of business administration, business informatics and applied computer science. The combination of theory and practice is our recipe for success. Because one thing is certain: you won’t get far in your career with books alone. We enable you to immerse yourself in practice while you are still studying. Either through recurring practical phases or you can complete your studies directly alongside your job! Around 550 companies are integrated into the FHDW cooperation network.


13 August 2024
2 September 2024
3 September 2024
8 October 2024
4 November 2024
5 November 2024
2 December 2024
3 December 2024

Your stu­dent ad­vi­so­ry ser­vice

So what are you waiting for? Make an appointment now for your study consultation. We look forward to getting to know you and helping you!

Michelle Anders

Michelle Anders

@Campus Bergisch Gladbach

02202 9527-367

Simona Narcisi

@Campus Mettmann

02104 17756-307

Simona Narcisi
Dajana Deppenmeier

Dajana Deppenmeier

@Campus Bielefeld

0521 23842-270

@Campus Paderborn

05251 301-190

Rebecca Baumann

@Campus Bielefeld

0521 23842-270

@Campus Paderborn

05251 301-190

Annalena Thiel

@Campus Bielefeld

0521 23842-270

@Campus Paderborn

05251 301-190

Our awards